Synnefa Articles

I know you are wondering if influencer marketing is really necessary for agribusiness. Some will argue that farmers are not on social media to be influenced by influencers sharing on farm products. Covid19 pandemic gave every business person a reason to be on the digital spaces to create their communities, relationships and be able to share about their products for the purpose of marketing, selling and branding. This also includes on finding ways to partner with influencers to market their agribusinesses.

While farmers put a lot of effort in their farming, they tend to get the least out of it when it comes to the market and it’s only through value addition that this trend can be reversed.

Times have changed. People in different industries are now adapting to the use of technology and digital spaces to create communities for their brands and businesses. The question remains, how can farmers use digital spaces to build their businesses?

In this article, we’ll seek to answer 6 questions from our Twitter Chat, #ChatAboutFarming, with FarmHut Africa on the facts, value and why greenhouse farming is a great choice.

Every success comes after one has put in either work, money or any other efforts from partners interested in the particular work. In the words of 6 successful farming experts, below are tips that boost your farming success.

You can have the best product but still miss out on how to create leads and sales as a farmer. You have to constantly look forward to connecting new people, creating new networks and finding spaces to grow your brand awareness and engagements that will ultimately lead to lead generation and sales. 

Soil testing is the analysis of soil samples to determine the nutrient and contamination levels, mineral composition, and other characteristics such as the acidity or pH level. Soils contain nutrients, water, and living organisms that help create healthy and sustainable farms. By conducting a soil test, you will get the right information enabling you to make informed decisions like the quantity of fertilizer needed and the exact type that is needed to improve the soil on your farm thus minimizing expenditure. 

Commonly known as pilipili hoho in Kenya, capsicum is a favorite spice for most Kenyan meals. Other people will refer to it as bell pepper, sweet pepper or just pepper. 

Setting up a greenhouse is quite an achievement and the next question that comes is what measures will the farmer take to be a successful greenhouse farmer.

Agriculture in Kenya is regarded as a readily available economic activity and a means of wealth creation. New methods of farming such as greenhouse farming are readily adopted. The question remains how to time crops for those huge profits. To ensure you have achieved maximum profits, it is important to time your crops for peak season where the supply of farm produce is low and the demand is high.